In just one easy step you will find out how to ATTRACT NEW PATIENTS and KEEP CURRENT PATIENTS!
Your website will stand out from the rest and be easily accessible, safe navigationally intuitive, fresh and informative for your new and current patients
Why worry about having video on your website and on social media platforms (i.e.Facebook)?
We live in a “visual society”, so it definitely makes sense to provide content in a format that people like/prefer to use – video.
So where do you start?
Above article is courtesy of Bob Main - Web Presence Coach/Consultant.
All patient-to-office communication on eyevertise maintained sites are HIPAA compliant, other than emails.
Below is what we believe all of our optometric clients faithfully practice because privacy is an utmost concern.
Effective as of 09/23/2013
This notice is not meant to alarm you. Quite the opposite! It is our desire
to communicate to you that we are taking seriously Federal law (HIPAA-
Health Insurance Portability And Accountability Act) enacted to protect
the confidentiality of your health information . We do not ever want you
to delay treatment because you are afraid your personal health history
might be unnecessarily made available to others outside our office.
Protecting Your Confidential
Health Information is Important to us!
This notice describes how medical
information about you may be used and disclosed and how you can get
access to this information. Please review it carefully and if you have
any questions about this notice, please contact us. This is effective
until further notice.
Why do you have a privacy
policy? Very good question!
The Federal government legally
enforces the importance of the privacy of health information largely in
response to the rapid evolution of computer technology and its use in
healthcare. The government has appropriately sought to standardize and
protect the privacy of the electronic exchange of your health
information. This has challenged us to review not only how your health
information is used within our computers but also with the Internet,
phone, faxes, copy machines, and charts. We believe this has been an
important exercise for us because it has disciplined us to put in
writing the policies and procedures we follow to protect your health
information when we use it.
We want you to know about these
policies and procedures which we developed to make sure your health
information will not be shared with anyone who does not require it. Our
office is subject to State and Federal law regarding the confidentiality
of your health information and in keeping with these laws, we want you
to understand our procedures and your rights as our valuable patient.
We will use and communicate your HEALTH INFORMATION only for the
purposes of providing your treatment, obtaining payment, conducting
health care operations, and as otherwise described in this notice.
How your HEALTH INFORMATION may
be used To Provide Treatment
We will use your HEALTH
INFORMATION within our office to provide you with medical care. This may
include administrative and clinical office procedures designed to
optimize scheduling and coordination of care between health care
providers and business office staff. In addition, we may share your
health information with other health care personnel providing you
To Obtain Payment
may include your health information with an invoice used to collect
payment for treatment you receive in our office. We may do this with
insurance forms filed for you in the mail or sent electronically. We
will be sure to only work with companies with a similar commitment to
the security of your health information.
To Conduct Health Care
Your health information may be used during
performance evaluations of our staff. Some of our best teaching
opportunities use clinical situations experienced by patients receiving
care at our office. As a result, health information may be included in
training programs for students, interns, associates, and business and
It is also possible that health information
will be disclosed during audits by insurance companies or government
appointed agencies as part of their quality assurance and compliance
reviews. Your health information may be reviewed during the routine
processes of certification, licensing or credentialing activities.
In Patient Reminders
Because we believe regular care is very important to your vision and
general health, we will remind you of a scheduled appointment or that it
is time for you to contact us and make an appointment. Additionally, we
may contact you to follow up on your care and inform you of treatment
options or services that may be of interest to you or your family.
These communications are an important part of our philosophy of
partnering with our patients to be sure they receive the best preventive
and restorative care modern healthcare can provide. They may include
postcards, folding postcards, letters, telephone reminders or electronic
reminders such as email or text message (unless you tell us that you do
not want to receive these reminders).
To Business Associates
We may have contracted with third parties (referred to as a
business associate) to use and disclose your health information to
perform services for us, such as billing services. We will obtain each
business associate's written agreement to safeguard your health